Drawing inspiration from the Hanko stamp that is used throughout Japanese culture from signing artworks to legal documents, the logo lock-ups are laid out to resemble these stamps. Both vertical and horizontal layouts were important as both are used in the Japanese language.
Use of the red circle is included on every logo mark. Sun imagery is often depicted in Japanese art and represents tradition and good fortune. While the typography can used in the logo set can be responsive from the full combination logo lockup up to just the kanji and “SLC”, the use of the red sun helps tie the logo variations together.
The imagery also drew on traditional Japanese icons like the cherry blossom and Mount Fuji, but was changed to encompass Salt Lake/Utahn icons, seen in the Sego Lily & Mount Olympus marks.